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print marketingThe Viability of Print Marketing

It may seem that in this day and age of the internet that print marketing would be a thing of the past. However, when you consider that direct mail is still nearly half of the total local retail advertising and over three quarters of small businesses still believe that print marketing is a vital part of their advertising effort, then it is not dead by a long shot.

There are certainly many reasons why print will remain a viable part of marketing for a long time to come. Businesses that still want to succeed, especially in the local marketplace will have to use resources such as newspaper ads, color printing for direct mail and other efforts that will keep the print business going for many years to come.

Here are just some of the ways that print marketing is still a viable resource for your advertising efforts.

The Personal Touch: Having a printed item in your hands conveys something far more real than an email or landing page ever could. That is why so many people still respond to postcards, flyers and the like especially when they are very well made. Read More

What Our Customers Are Saying

We really appreciate you guys … truly … its great being able to order supplies, call for ser-vice and call and get someone you know and trust vs. an 1-800 to no where land.
Melissa Cook , Dominion Resources
I have to sing a praise for Scott. He is here working on our KIP and noticed the HP T1300 was plotting our AutoCAD prints sideways. He pointed out that it was recognizing the paper width as 35.9”, and said that since we were sending 36” wide prints it was automatically rotating them because it didn’t think the paper was wide enough. He unloaded the paper, slid the roll over about 1/8”, and it seems to plot fine. Now that’s service!
Pam Wise , Delta Airport Consultants
We received the printing order for the 50 laminated cards, delivered just before lunch, and they are perfect! Drew and the Hackworth team really stepped-up to the challenge, and truly “Raised the Bar” … We know we have a first class “one-stop-shop” for all of our printing and graphic needs. We look forward to future projects with the great support of Hackworth.
Michael Long , Cox Communications

Hackworth Building - Chesapeake, VA

About Hackworth

Hackworth was founded in 1991 when it first started out printing blue prints and technical documents. Today, we are a full fledged document and technology solution organization, all thanks to the inspiring leadership of Dorothy and Charlie Hackworth and their son Charles. Read the full story here…