Archive | August, 2009

Hard Truths About ‘Soft’ Fees

I have a favorite ad campaign. It’s for a bank and features a slick fellow offering different cool things to children, but there’s always a catch. As it dawns on the kids that they’re being treated unfairly their  benefactor turned tormenter seems terribly pleased with himself, even laughing in a small girl’s face in one commercial. [...]

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