7 Brilliant Pamphlet Ideas to Inspire You

pamphlet ideas

Print advertising isn’t dead; its effectiveness still stands strong today, regardless of what the digital media world may be trying to tell us. The effects of print include increased reach, more brain stimulation, and more. Pamphlets are a great print advertising tool that puts your brand directly in your consumer’s hands — literally! The best […]

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Here’s Why Print Advertising Is Still So Effective

effective advertising

So many of our day-to-day activities — shopping, banking, reading the news, connecting with friends and family, and even teaching ourselves a new hobby — take place online. So, you might think that the most effective advertising takes place there, too. However, you’d be wrong. The Neuroscience May Surprise You Studies into the neuroscience of recall, […]

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Which is Better: RGB or CMYK?

rgb or cmyk

There are a lot of things that come to mind when you’re getting ready to print something. But there’s one very important thing you have to consider: how do you want your colors to look? There are two types of color theory: RGB (Red, Green, Blue) and CMYK (Cyan, Magenta, Yellow, and Black). Figuring out […]

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Impress Potential Clients with Your Sleek Business Cards

sleek business cards

Business cards have been around for centuries…literally. During the fifteenth century, the Chineses created calling cards, which gave people notice before a visit. In the seventeenth century, European merchants invented trading cards as mini advertisements. It’s true, advertising existed back then too! A couple of centuries later, business cards have evolved to statement pieces that […]

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Hackworth Recognized in Inside Business Anniversary Issue

This year marks the 25th year in business for Hackworth. In 1991, Charlie, Dorothy and Charles ventured into providing blue printing services for the AEC industry in Hampton Roads. In the August issue of Inside Business, businesses throughout Hampton Roads who are celebrating a milestone anniversary in 2016 were recognized. For more on the Anniversary […]

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Fleet Graphics: Get More Mileage from Your Advertising

fleet graphics - ESI van wrap

In days gone by a company would use some simple lettering on their fleet of vehicles to promote their brand and contact information. However, today’s vehicle graphic providers such as Hackworth/TGS, offer you a multitude of options that help take your business right to the consumer where they shop, work, and live. Consider using eye-catching and captivating fleet graphics when you upgrade your […]

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