Events Archives - Hackworth

How to Design an Effective Trade Show Display

Hackworth — Wed, 12 Sep 2018 06:45:30 +0000

How to Design an Effective Trade Show Display

The effectiveness of your marketing tool is determined by how it is used and how it is designed. The advances in software and technology have allowed design and layout to be much easier. When it comes to exhibit booths or trade show displays, always remember the basics as it relates to your creative process.

5 basic elements should be included in your design:

Visual
Headline
Description
Company name and logo
Website

Each basic element should be present in your exhibit as they serve different purposes. By following these guidelines, you will be able to design an effective trade show display.

1. Choose trade show graphics carefully.

Select images that are simple, bold, and clear. In most cases, too many images can overwhelm and confuse the audience especially when they are also difficult to understand. Although some of these graphics may look great, they can still be distracting. That will reduce the effectiveness of your message. Go with eye-catching, professional images that attract your target audience. Make sure the images are relevant to your brand, as well.

2. Create a simple yet striking headline.

Besides images or graphics, the first thing the audience should notice is the headline. Create a headline that will hook them. Keep it simple, clear, and short. You can go with the humorous route but when using this technique make sure the subject matter connects with your products and services. Don’t underestimate the power of the headline because it encapsulates the message of your company. It is also the element that will quickly inform visitors what your display is all about.

3. Keep your description short yet informational.

It can be very tempting sometimes to write a lengthy description on your display. You may want to make sure everything about your products or services is made known to your customers. However, you have to avoid this temptation! Too many words on your exhibit will only encourage visitors to keep moving on to the next booth. Remember to keep the description short yet informational. Make sure to write the most essential details about your company. Bullet points are a succinct way to list important pieces of information that keep your audience interested.

4. Make the company name prominent.

Always make it a point to have your company name prominently displayed on your exhibit. Most exhibitors take this for granted but displaying your company name correctly is an effective way to help customers remember you in the future. Place your company name in a highly visible portion of your display. Usually this will be near the top making it easier for people to find you. Make your brand memorable!

5. Feature your company website and other contact information.

A simple but important element of an effective trade show booth is the contact information. Visitors must know how to get in touch with you. Featuring your website, social media accounts and contact information will help your customers get to know your company even further. Because your trade show display cannot show customers everything they need to know, your website will help you do this. You may want to incorporate some interactive elements into your booth that encourage customers to visit your website.

If you have any questions or comments, submit your message below or you can contact us today! Here at Hackworth, we will assist you in any way we can to achieve that perfect design of your trade show display!

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Why Trade Show Displays Are Important

Hackworth — Tue, 14 Aug 2018 11:13:08 +0000

A trade show is a great platform for businesses to promote themselves and attract potential customers to grow sales. This is why in the business world, trade shows are one of the most effective marketing activities. Participating in events like this will help you showcase your company’s latest offers, and help you find a potential industry partner. While exhibiting at a trade show is imperative, having a well-designed trade show display is just as important. If your booth’s display is poorly thought out and designed, taking part could be a waste of time.

Business owners understand that a good trade show exhibit cannot be underestimated. A booth is more than a place for customers to stand and be greeted. It is an interactive place for customers to get to know what your business is all about. How your display is utilized plays a very significant role in making your exhibit successful. Here are the reasons trade show displays are important in your businesses:

Trade Show Displays define your brand.

First impressions are important. Just by looking at the professionalism of your company’s exhibit, a visitor can get a good impression of your brand. Your trade show display should communicate to the customer who you are, what you do and how you do it. Putting yourself in the shoes of an attendee, you see that a trade show booth provides a basic idea of what makes a business unique and why engage with them further. With the right design for your trade show exhibits, they can play an essential role in building the name of your company.

Trade Show Displays communicate important information about your company’s products and services.

An effective trade show display will connect with visitors and communicate the products and services a business offers. It can demonstrate product features and how they are used. In addition, a good trade show display will show what makes the company different from the others. When deciding on the designs and content, ensure that these elements align with the company’s objectives.

Trade Show Displays are interactive.

The interactivity of the exhibit can add to the excitement and interest of potential customers. Exhibitors are able to use a mix of online and offline elements including social media interactivity, smartphone apps, geo-location services and many more that engage the interest of attendees. However, the elements you use will depend on the industry you represent. You have to know whether games, group demonstrations, webcasting, or large-scale videos is the right component for your company and booth.

Trade Show Displays send your company’s message to a number of people.

With the face-to-face interactions you’re going to conduct, your customers your goal will be to make the experience memorable. Booths allow companies to present their brand message not only to a large group of people but also in a one on one fashion. It is a great opportunity for a company to personalize their brand to many people at one time. Take advantage of the chance to exhibit your company and see the rewards of networking on your terms.

For questions or comments, you can submit your message below or you can contact us today! Talk to one of our graphic designers if you need help regarding the layout and design.

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Hackworth Sponsors Retail Alliance’s MediaFest 2012

Mark Rowan — Tue, 21 Feb 2012 20:00:36 +0000

Hackworth is the official print sponsor for MediaFest 2012, an annual tradeshow created by Retail Alliance. The printed pieces include the event programs, poster boards, wall clings and window clings.

The event will be hosted at the Holiday Inn Hotel and Conference Center, 5655 Greenwich Rd Virginia Beach, VA 23452, on Thursday, February 23, 2012 from 4:00 PM – 8:00 PM.

MediaFest showcases Hampton Roads media and marketing companies and provides exposure to local businesses. Local retailers are always looking for new customers and new ways to reach untapped markets. This event is designed to introduce local businesses to advertising, marketing and media opportunities throughout the area, to help drive traffic and increase their bottom line.

This year’s tradeshow will feature an extensive variety of advertising opportunities ranging from traditional media to unique marketing approaches, numerous networking opportunities, entertainment, media exposure, delicious food provided by local restaurants, and two educational seminars on “Customer Service Marketing” and “How to Measure ROI on Advertising.”

For more information on the event visit the Retail Alliance website. And don’t forget to stop by and say “Hi” to Drew and Mark and booth number 36 to see the new and innovative marketing solutions Hackworth offers.

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