Why Every Business Can Benefit from Strong Promotional Design

promotional design

For a company to succeed, it needs to attract customers and build new business opportunities. Having good customer service and high-quality products is important. You also need strong design to make it easier for customers to find you.

Think about some of the most popular brands you know — you probably know what their logos look like, right? This is thanks to promotional design. You know you’re doing it right when customers immediately recognize your brand without seeing the company name.

Understanding the Basics of Promotional Design

Promotional design can range from posters and vehicle wraps people see in passing, to branded mugs and pens that people take home.

The purpose of these products is to build exposure for your business.

Having a branded company vehicle means that your message can be seen by just about anyone in the vicinity. For a service provider like a plumber or locksmith, it allows neighbors to see who they can call on if they have an issue.

Promotional products are more targeted since they’ll likely be used solely by the intended recipient. While it may seem more limiting, it’s a great way to keep yourself top-of-mind for that particular person, especially if it’s a product they’ll use every day.

Promotional Products Every Business Should Have

Once the paperwork is all finalized and your business is official, there are a few items you should get started on right away to build your brand.

Banners and Signage

Let people know who you are and what you do by investing in high-quality banners and signage. This is especially important for brick-and-mortar locations that have just opened, since people don’t often step inside buildings unless they know what to expect inside.

In addition to displaying your company name, you may also want to create some “Grand Opening” banners to build excitement and awareness. If your company is already established, helpful banners may include hours of operation and any major promotions or sales.

Business Cards

Once people walk through the door, give them a reminder of who they spoke to and how to reach them later.

This is especially important if you have a lot of walk-ins, who may not have much background with your business. Once they walk out the door, it’s easy to forget names and phone numbers. Make it simple by providing a business card with your promotional design.


In addition to business cards, company brochures are a great way to share information and give people something to read after leaving.

If you plan on attending any trade shows or hosting open houses, brochures are a handy way to get the most accurate information to the largest audience, without taking up too much time.

And just like a business card, a brochure should include basic contact information so that interested parties can follow up when it’s convenient for them.

Getting Started Promoting Your Business

As you begin to play around with promotional design options, think about your company logo, colors associated with your brand, and the key messages you want to share.

You want the design to be interesting and engaging, but don’t let your mission get lost in the process. When in doubt, keep it simple.

Want some more pointers on which products will get the most attention, and what features your design should have? Feel free to contact us for more tips.

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In 1991, Hackworth opened its doors as a blue printer. More than 20 years later under the direction of Dorothy and Charlie Hackworth and their son Charles, the business is a full fledged technology and document solutions company.

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