In days gone by a company would use some simple lettering on their fleet of vehicles to promote their brand and contact information. However, today’s vehicle graphic providers such as Hackworth/TGS, offer you a multitude of options that help take your business right to the consumer where they shop, work, and live. Consider using eye-catching and captivating fleet graphics when you upgrade your vehicles. As a marketing strategy, vehicle graphics and wraps offer greater return on investment than traditional advertising. Let’s look at some great reasons to use fleet graphics to take your advertising campaign to the next level.
Establish Your Brand
To be successful, your company must be recognized and have trust within the community. By incorporating your company logo, messaging and contact information along with eye-catching colors and graphics you can make a statement about your business to everyone who sees your fleet vehicles. Consumers are drawn to well designed vehicle graphics that brand a company in a concise and appealing manner. When they have a need for your services they will remember your vehicles!
Marketing Consistency
Building name recognition will imprint your company into the minds of potential clients. Also, fleet graphics will make an impression on how they see your business. Professional companies use marketing materials that coordinate and establish their brand in the community. You should always use the same colors, logo, and images to convey your marketing message. Also, it is important to deliver consistency to your targeted audience with your brochures, signage, website etc.
Professionalism on Display
Consumers recognize that if you have invested in graphics for all of your company vehicles that you are committed to establishing a professional reputation for your business. This tells customers that you attend to every detail of your business. By using vibrant colors, quality graphics, and keeping your vehicles clean and attractive you will demonstrate that you care about the image of your business. Additionally, this communicates to clients that you will also take care of them.
Fleet Graphics – Advertising Made Easy
Advertising is how you inform potential clients about what you do and how they can contact you. Furthermore, there is no better advertising format to use than your fleet of vehicles. These traveling billboards are visible throughout your community every day. Whether your vehicles are located on a job site or simply travelling to pick up additional materials, potential customers will notice custom designed vehicles. It’s opportunity to advertise effectively and get others to recognize your company. Placing graphics and contact information on the side of your vehicles in an effective tactic. No matter what type of business that you have, it is a economical and dynamic way to market your company.
[pullquote align=”normal”]It’s important to partner with a printer that has experience in doing fleet graphics. At Hackworth you will receive a quality job that makes a professional statement about your company. We are 3M, USAG and PDAA certified. If you have any questions about implementing graphics for your fleet, talk to one of our vehicle specialists at 757-545-7675 or color@hackworth.co [/pullquote]