How To Create An Effective Business Flyer
It is no doubt that flyers are a great way to advertise your organization or business. Flyers are relatively inexpensive. With the right message and design, it can be highly effective in grabbing attention in a very busy marketplace. There are many potential marketing activities a company can invest in. Having an effective business flyer is one way to get the ROI your business needs.
Here are some techniques on how to create an effective business flyer:
Choose a striking or clever headline/title
Titles that start with a question or an exclamation are very effective. Other headline ideas include: “The Secrets To …”, “Easy Ways To …”, ‘How To …”, “Discover …”, and many more. Write titles that will hook people. Entice them to keep reading. Eventually, casual observers become potential customers.
Keep it brief
Always consider the design and the size of your flyer. You can only write so much content in size-limited material like this. Consider your readers, as well. Do not overwhelm the reader with too much information. You don’t want them to put the flyer down because it’s dull or overly technical. Only write the most important details about your product or service.
Divide your content
It is good to layout out your content in an orderly and precise fashion. Having long paragraphs or chaotic design is not exactly attractive to readers. Also, try to incorporate some white space to make other aspects of the content stand out. This makes a flyer easier to digest.
Use convincing testimonials
Nothing beats an endorsement or feedback from a happy customer. It is a very effective way to promote your products and services. If you choose to use this technique, make sure to use those that are well-written and focused on results your clients have had with your company.
Mention the benefits
Before anyone purchases items the question is often asked, “What’s in it for me”? Write at least three benefits your customers will receive, and list them in a prominent way. It is encouraged to do this in bullet form. This is a quick way of telling your readers why they should choose you.
Make the design coherent
Your design should make sense. If you are advertising wedding services, your flyer should look more like a wedding invitation, and not a funeral services ad. Having a really good design can inspire confidence in your business. It shows that you pay attention to details and offer professional service.
Always add contact information
This is usually put at the bottom after all the information has been read. After reviewing your flyer, they might want to ask a few more questions before they choose to do business with you. Don’t get cute with the contact information. Make it easy for them to get in touch with you.
Get someone else read to your flyer. A second pair of eyes or a different perspective is valuable. Hear what they have to say. You may want to consider editing something based on their feedback. Also, this is important for checking grammatical and spelling errors. You do not want your flyer to be publicly displayed with mistakes that could damage your credibility.
Here at Hackworth, we can do all of this for you and more! Submit your comments or questions below and we can help you design and print your business flyers!