How to Create an Eye-Catching Graphic Design Portfolio
Are you looking for a job in the graphic design field? If so, you know it’s a competitive industry that can be difficult to break into.
According to the Bureau of Labor Statistics, there are roughly 260,000 graphic design jobs in the United States and that number is only expected to grow by 4% through 2026. The reason for the slower than average growth rate? Intense competition.
To stand out and get your work noticed, you need an awesome graphic design portfolio. But how do you narrow down all of your work to highlight the pieces you want to showcase?
Today, we’re sharing a few tips on how to create an effective portfolio that’s eye-catching and informative, so you can land the job of your dreams.
Ready to learn more? Let’s get started.
Be Ruthlessly Selective
Sure, it’s impressive to start from the beginning, when your designs were still shaky and amateur at best, and end with the pitch-perfect campaign you just finished. However, your interviewers would rather you cut to the chase and show them your all-star work from beginning to end.
When curating pieces for your graphic design portfolio, only choose the ones that paint your abilities in the best light possible. Skip any that you completed while “still in the learning process” and stick with your favorites.
Differentiate the Examples
A slick infographic is a great piece to add to your portfolio. Ten infographics back to back, however, can start to get a little monotonous. Demonstrate your flexibility and skill range by showcasing a variety of different types of designs you’ve created.
From print materials to digital marketing campaigns and myriad examples in between, try to include a variety of work types. Doing so will show that you’re not stuck in one niche and are interested in learning about different types of design.
Have an Online Component
In today’s Digital Age, every graphic design portfolio should have an online component. Even if you work primarily in the print design field, your employers will want to see that you’re tech-savvy. Plus, an online portfolio can be shared more easily and with more people than a print one.
There are many sites, like Squarespace and Cargo Collective, that are easy to use and make the transition an easy one.
Think about the Client
When choosing pieces for your graphic design portfolio, consider the type of work you’d be doing if you landed the job you’re applying for. Then, use that knowledge to help you narrow down your options and select the pieces you want to use.
Create Your Graphic Design Portfolio Today
That perfect graphic design job is out there waiting for you. Now, all you have to do is put your best foot forward and “wow” the powers that be. A gorgeous, smartly curated portfolio is the first right step forward.
While creating yours, be sure to keep us in mind. We deliver powerful digital imaging and printing solutions that can bring your designs to life. Contact us today for more information and let’s get started!