How to Design an Effective Trade Show Display

When it comes to the effectiveness of your marketing tool, how you use it and how it is designed will always be the determiners of this power. The advances in technology have allowed graphic designing to be so much easier. Therefore, when it comes to exhibit displays or trade show displays, you must always remember the basics to your area’s creative.

5 basic elements you should know about before designing:

  1. Visual
  2. Headline
  3. Description
  4. Company name and logo
  5. Website

Each basic element should be present in your exhibit as they serve different purposes. By following these, you will be able to achieve in designing an effective trade show display.

Here are the steps to follow in designing an effective trade show display:

  1. How to Design an Effective Trade Show Display

What you should remember when selecting images is that they should be simple, bold, and clear. In most cases, too many images can overwhelm and confuse the audience especially when they are also difficult to make up with. Although some of these graphics may look great, they can still be distracting, and this will reduce the effectiveness of your message. Go with the colorful images that will attract your audience, and make sure that these images are relevant to your brand.

  1. Create a simple yet striking headline.

The first thing your audience will notice will always be the headline, so you have to make sure that your headline will hook them. Keep it simple, clear, and short. Some may go with the humorous effect but when using this technique, make sure it won’t be a thinker so your audience wouldn’t get discouraged. You must not underestimate the power of the headline because it carries your company’s message. It is also the element that will make people really take their time to get to know what your display is all about.

  1. Keep your description short yet informational.

It can be very tempting sometimes to write a lengthy description on your display to make sure everything about your products or services is made known to your customers. However, you must always resist this temptation! Too many words on your exhibit will only bore your customers. Remember to keep the description short yet informational. Never forget to write the important details about your company. Bullet points are a good way to go when listing things to keep your audience interested.

  1. Make the company name prominent.

Always make it a point that your company name is displayed on your exhibit. Most exhibitors take this technique for granted but displaying your company name in some areas of the display is an effective way in making your customers remember you in the future. Place your company name in the header portion of your display to make it easier for people to find you. Another tip is to display your logo. If you don’t have one, it is encouraged to create a logo for your company to make you look for established.

  1. Feature your company website and other social media address.

This is an important way in making your trade show display effective. Featuring your website and social media addresses will help your customers get to know what your company is all about. Because your trade show display cannot show customers everything they need to know, your website will help you in doing that.

If you have any questions or comments, submit your message below or you can contact us today! Here at Hackworth, we will assist you in any way we can to achieve that perfect design on your trade show display!

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In 1991, Hackworth opened its doors as a blue printer. More than 20 years later under the direction of Dorothy and Charlie Hackworth and their son Charles, the business is a full fledged technology and document solutions company.

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