In any business, a major consideration is how you let people know that you have something to offer them. Signs are one of the oldest and most effective means of advertising and drawing attention to your business. For thousands of years, signs have brought in customers to take advantage of the services being offered.
The printing of signs is just as important now as it was thousands of years ago. Even in the digital age, people still respond very strongly to signs in order to locate the business and to identify with the branding of the business. The following are the major ways in which having signs benefits your company and helps broaden your customer base.
Attracting Attention
Having a prominently displayed sign is one of the best means of attracting attention, especially if it is located in a place where people pass by. The sign lets people know that your business exists, it is located in this particular area, and shows basically what you offer. Research has shown that almost half the people who are first time customers notice the sign first before they see any other type of advertising. This means that having an attractive sign can really benefit your business.
Improving Your Brand
In addition to attracting attention, signs also reinforce your business brand as well. To put it another way, an attractive sign that is easy to read, using bright colors and large lettering speaks well of your business. It puts the image in the mind of the customer that your store is clean, reputable and offers something that they may desire.
Conversely, a sign that is difficult to read, has poor choices of colors or one that is very old and weathered does not speak well of your business. It puts a bad image in the mind of the person who sees your company signage and they will be likely to move on. So, you will need to add features to your sign such as a well designed logo or an appropriate slogan to create a better impression on potential customers.
Promotion
When printing up signs, you want them to convey as much information in as few words as possible. This applies especially to temporary signs that you use to promote sales, discounts or new products in your business. Holiday signs are very popular as well and communicate the essence of the season. You can also use them to tell people about recent awards or recognitions that add to the credibility of your business.
Convenience and Safety
While signs tell people about who you are, they can also help direct people to a convenient parking area for your business or even warn them about potential hazards as well. Safety signs are primarily to alert both customers and employees of hazards like “Wet Floor” or a step up or down that they otherwise may not expect.
Signs are an invaluable part of your business here in Hampton Roads where printing signs plays a major role in how people see and feel about your company. If you have any questions about what signage is right for your business, contact our Color Department at 757-545-7675 or color@hackworth.co.