Here at Hackworth, you can expect top-notch design and print services tailored to your specific needs. Our experienced team of professionals understands the significance of graduations and will work closely with you to bring your vision to life. From conceptualization to final production, we’ll ensure that your signage reflects the personality and achievements of the graduate.

Hackworth recognizes that every event is unique, and the signage should be no exception. We offer a wide range of options for banners, posters, and signs, providing you with the flexibility to choose the perfect format for your event. Whether you envision a large-scale banner to be displayed prominently or a series of eye-catching posters to set the mood, Hackworth has you covered.

We also offer an extensive selection of banner types, catering to various preferences and purposes. Some options include mesh, scrim vinyl, Polypropylene, and canvas. Each material offers distinct benefits such as durability, weather resistance, or a premium aesthetic appeal. With Hackworth’s expertise, you can select the ideal banner type that aligns with your event’s location, theme, and desired longevity.

If you’re looking to showcase personalized messages, photographs, or detailed information, posters are an excellent choice. Our production team can print posters on any type of paper stock, allowing you to choose the texture, finish, and thickness that best suits your design. Whether you prefer glossy, matte, or specialty paper, Hackworth ensures your posters will captivate attendees and leave a lasting impression.

For outdoor events or as directional markers, yard signs on coroplast are a popular choice. Hackworth offers printing services for yard signs, allowing you to guide guests, highlight important areas, or express congratulatory messages. Coroplast is a lightweight and durable material that withstands various weather conditions, ensuring your signage remains intact throughout the event.

To streamline your event planning process, installation and delivery services are always provided. Our team can handle the installation of banners, posters, and signs, allowing you to focus on other crucial aspects of your event. Whether you require assistance with hanging banners or setting up yard signs, Hackworth ensures a hassle-free experience from start to finish.

When planning an event to celebrate a special graduate, attention to detail is key. By choosing Hackworth’s design and print services, you can create personalized, high-quality signage that truly enhances the ambiance and commemorates the achievements of the graduate. With our extensive range of banner types, poster printing options, yard signs on coroplast, and reliable installation and delivery services, Hackworth is your go-to partner for all your graduation signage needs. Make your event memorable and inspiring with Hackworth’s exceptional offerings!

The post Planning an Event for a Special Graduate? Get Your Graduation Signage at Hackworth! appeared first on Hackworth.

As with any business, it is vitally important that you are constantly looking to expand your range of customers. Getting referred is ok for a while, usually when starting out but as a long term marketing strategy you have to be a little bit smarter with your methods of advertising. You need to keep getting your name out in the public domain and seen by others. The best way for this to happen is to have signs created and placed where there is either a lot of vehicle or foot traffic.

Cost Effective Marketing

Printing signage is a cost effective way of promoting your business. You initial outlay may well involve getting a graphic designer to come up with a great looking, head turning sign and then you will have to find a company to create the actual sign for you. You may well choose to start with a small number of sign to see how you get on and then increase how many you use as your business grows. The best thing about using signs is that you own them. There are no ongoing costs each month that you will have to pay.

Location, Location, Location

When using signs to promote your business, you will have to find places for them to be seen. There may well be a number of free sites for you to use, such as on your property or vehicle. However, there are a number of places which may well charge for you to place your sign on their property. Be smart with your signs and try to keep your costs as low as possible.

Design Is Important

When printing signage for your business you will need to think carefully about what you want your potential customers to see. If you have a head turning logo and an attractive this will all be for nothing if you fail to include contact details, phone number of website address for people to get in touch with you. A graphic designer who specializes in printing signage will be able to go through a number of designs and options for you. Ensure that you use a reputable designer who has a proven track record in printing signage before committing yourself. Design a winning sign now and you can generate lots of new leads for your business.

If you need help with your signage and graphic design, contact our professionals in the Color Department: 757-545-7675 or color@hackworth.co.

The post What to Remember When Printing Signage for Your Business appeared first on Hackworth.

However, volume discounts have real powerful for both the producer and the savvy consumer when well understood and properly used by both parties.

For the producer it is all about hedging costs. Often volume discounts are explained as savings being passed along by a seller who has made a large purchase himself. This is a “middleman effect” and doesn’t really do anything to explain where the savings come from. The real savings in production come from two areas. The first is being able to predict volume and make better decisions with regard labor, capital expenditure, and other cost drivers. The second is the allocation of fixed or sunk costs. These are costs you are going to pay regardless of your sales volume or anything else and you divide them by your unit sales forecast to get a cost per unit (it’s usually more complicated than this but we don’t want to get to far into the weeds here). Once you surpass that forecast number those costs are no longer deducted from the sales price of each unit, meaning you have greater profit and/or pricing flexibility  from that point onward. This is the sort of calculation at the root of virtually every sale you see. Even clearance sales at retailers which are designed to recapture those sunk costs work on this principle at their core. Volume discounting is just another type of sale designed to leverage the finite nature of fixed costs.

Typically, a volume discount program hinges on some combination of two ideas. The first is that low volume (essentially retail) sales will generate the revenue needed to cover fixed costs so that volume sales only have to cover variable costs (material and additional labor costs for instance). The other idea about volume pricing is that all items are volume priced but sold at such volume that the fixed costs are reduced to a very small portion of total cost that is easily absorbed. This second mechanism is
most like the idea behind volume retailers. It can be very successful, as with Wal-Mart, or very risky, as with K-Mart. Of course these companies have many other factors at play with regard to their success but it is a handy way to think about how the discounting of an entire product line would work.

If the seller can reasonably project a volume of unit sales and then spread their fixed costs across those units it becomes a powerful determinant in the final price of a unit, especially in a competitive marketplace. The volume discount, no matter how it is applied, can be a critical tool in hitting projected volumes and even allowing a firm to increase the volume of those projections.
For instance if a firm sells at retail 100 widgets this year at a fixed cost of 1 and they expect  to sell 100 next year, their fixed cost will remain the same at best. However if that same firm can sell 20 more units and their fixed cost goes up 10%, their fixed cost actually drops over 8%. Therefore, it is in their best interest to sell those 20 items at a volume price  to ensure the savings across all 120 widgets. In other words a greatly reduced or even loss-leading price on some items makes all others more profitable. Understanding this is important for both the producer and the sharp consumer that is buying in sufficient volume to affect the producer’s fixed cost calculations. The producer has to know what volume matters to his fixed costs and the consumer needs to understand that if they are one of these large volume buyers, their low price sale increases the profitability of other high priced sales. A caveat for both, sufficiently high volume can actually flip the balance of the producer’s business costs and lead to real losses on high volume transactions. No matter how big the dollar amount is, it is critical that the producer understand his cost equations and the underlying reasoning of his projections and that she be willing to walk away when the numbers don’t add up in her favor. The buyer needs to also be aware that there is a point where the deal is too big (or the discount too deep) to work and that they could see a valued supplier walk away if they bargain too hard or if they push for deeper discounts on very low margin goods or services.

For the purchaser the price savings are the obvious objective, but if the product goes to waste that’s another cost they’re paying. It’s important when you buy in volume to make sure that what you’re buying isn’t going to lose its value as it sits, waiting for you to use it. If you buy five heads of lettuce for the price of four but two turn brown in the crisper, you’re a head of lettuce worse off than you would have been buying them as needed. This is also true of things like electronics which become obsolete over time. To hedge against this, buyers can often agree to buy a set quantity of an item or category of items and have them delivered over time, in lots or as needed. The logistics costs may cut into the savings some but if you’ve worked a good deal you’ll still come out ahead. An example would be Hackworth’s High Volume Printing Program.

Many of our clients’ work is, in a way, perishable because the designs and messages they need to convey aren’t consistent over long periods. They may use 10,000 square feet of printing over a year but no more than a few hundred feet of any one message. If they had to buy all 10,000 with the same message it would be a huge waste and they would lose money. However, thanks to the digital, on-demand world which printing now occupies, we can change the out put on the fly without principally affecting our costs. As long as we know the client is going to purchase 10,000 square feet over a given period, the content is immaterial to our cost. We can enter the appropriate cost variables into the spreadsheet algebra and generate a price that reflects the volume of the purchase.

When looking for a discount program or selling one it is important to look for a win-win. A good volume arrangement is a partnership with two equal partners. In such a partnership the client gets a great deal but no so great that their valued supplier goes under, or worse, limps along unable to give the client the best service, product, or new innovations because they have given away their future just to bring in a check. From  the producer side, the goal should be not just to cut a good deal today but to offer a coherent volume program that enhances your overall business. You should remain competitive in service, technology, and quality as well as price in order to be a valued partner in the long term and still be around for your other customers, your employees, and everyone who counts on you. If a competitor is “giving it away”, check your math and make sure he doesn’t know something you don’t. If you’re sure you are on the right track then be patient and the other guy’s rush into the price gutter will sort him out over time as his quality, service, and ability to adapt to changing conditions suffer.

For more information on Hackworth’s volume discount program contact Drew at 757-284-6856 or dlittle@hackworthrepro.com.

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Availble printing materials:

• Outdoor scrim banner
• Backlit scrim banner
• HDPE reinforced banner
• Gloss & matte adhesive vinyl
• Backlit film
• Translucent PVC display film
• Wrinkle-free flag with liner
• Heavy textile banner
• Satin poster paper
• Mesh banner with liner
• Satin canvas
• Foamcore
• Gatorboard
• Coroplast
• MDO
• Aluminum
• And many other speciality materials up 2″ in thickness

For more information contact Joe Ussery  at 757.284.5612 or jussery@hackworth.co.

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The KC80 adds clarity and meaning to technical information in drawings, maps, and renderings. The KC80 allows you to highlight the following:

• Color-coding
• Mark-Ups
• Highlights
• Revision Notes
• Approval Stamps
• Photo Overlays

The KC80 produces Lightfast/UV Proof prints which will not fade or exhibit color deterioration from light exposure. Regardless of print width, length, media type, or file format, Hackworth full color:

• Posters
• Special Event Signage
• Point-of-Purchase Displays
• Training Graphics
• Business Charts
• Presentation Boards

The possibilities are endless with the KC80! Call Hackworth Reprographics for more pricing and samples! 757.545.7675.

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A: Generally, images found online are not usable, because their resolution (quality) is poor. While the image may look okay in its original size, it will become distorted once enlarged.

The best options for print media are images between 150 – 300 dpi (dots per inch). You can find the dpi of your image by right clicking on the image and selecting “properties”. The higher the image dpi the crisper the image will print.

Q: I need a durable sign announcing an upcoming event for our lobby. What are my options?

A: While HRI has several possible indoor/outdoor signage options the best option for this particular project would be to mount your poster on either FoamCore or Gator Board.

• Foam core is an economical option that will last up to 30 days.
• GatorBoard is a great option for long term indoor use. It is more durable than FoamCore and does not warp or dent.

We recommend that you have your project laminated to reduce fading. HRI can also provide framing options to give your project a finished, professional look.

Q: What is the best format to email my project to be printed?

A. While Hackworth accepts any format, the preferred format is pdf. Printing from a pdf ensures maximum print quality. Projects sent in other versions may need to be reformatted or even recreated to give you the end result that you are looking for. If you are emailing a logo to us, please email it as a vector file (examples of vector files are: image.ai, image.esp, or image.cdr)

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