What is a Booklet and What Can You Use One For?
On more than one occasion, you’ve probably read a booklet without even realizing it. You may have heard them referred to as catalogs, pamphlets, or training manuals at work.
Booklets are resourceful, and a great way to promote your business by providing essential details to your potential customers.
Don’t worry, we’ll explain what is a booklet and what exactly you can use it for.
What Is a Booklet Exactly?
Booklets come in all shapes and sizes, however, they are smaller than an actual book. A typical booklet has a stack of 2 or more sheets of letter-sized paper, folded in half.
If you’re trying to picture this in your mind, think of a brochure, recipe books, and inserts in a CD booklet.
The great advantage is, you can design them however you want. If you want to go basic, you can print them strictly in black and white. For additional costs, add some color.
Let’s get into how this is going to help YOU with your business.
Make a Catalog
Think about it, why do you flip through an IKEA or Sears catalog? To see what they have, right?
Catalogs are a perfect way to advertise your products to potential customers. You can compile them in a beautifully designed, easy-to-read booklet.
By making a catalog, these booklets give you a chance to market inside people’s homes! It’s a win-win for you and the business.
Consider a Promo Booklet
If you don’t have the money to create a catalog, that’s ok! Consider choosing a few of the best products from your inventory and make a smaller, promo booklet.
Give people a taste of what your business has to offer.
Make Training Manuals
Even if you have a smaller, startup business, you probably have some employees working for you. Training your employees is way easier when you have a manual at your fingertips.
When it comes to a training manual, you need something with enough space to handle all of the important information, e.g. instructions, goals or objectives.
Booklets are a cheap and effective alternative rather than printing a standard book.
Design Is Key
No one is going to pick up your business booklet if it’s bland and boring. You need something that really catches a customer’s eye.
Most businesses like to go with saddle-stitched binding for their booklets. It’s common for small booklets, calendars, and even magazines. Using saddle-stitching will allow the booklet to be opened up flat.
There are even booklet envelopes. Those are open-side envelopes with wallet flaps or side seams. They’re used for brochures and other multi-page mailings.
Why Consider a Booklet?
So now you know what is a booklet and why they’re an effective marketing piece. All it takes is a little paper and ink and design then you’ve got yourself a nice booklet for your business.
That’s why we here at Hackworth want to make sure your booklet is everything you wanted it to be. So contact us today and our production team will fire up the printers!