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Category Archives for "Color Printing"

3 Effective Print Advertising Techniques for Small Businesses

print advertising techniques

It’s a common misconception that print advertising is dead. This couldn’t be further from the truth. In reality, print advertising is more effective than ever. 56% of customers agree that print marketing is more trustworthy than online advertisements. An even more staggering 8 out of 10 adults took action after seeing a newspaper ad in […]

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5 Creative Elements of Modern Business Cards

modern business cards

Now that we do everything from reading our mail to watching television on smartphones, business cards may seem hopelessly dated. Why bother with pieces of paper when there are apps to organize all your contacts? For one thing, it’s easier. Fumbling with your phone and trying to open the right app invariably takes your attention away from […]

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7 Brilliant Pamphlet Ideas to Inspire You

pamphlet ideas

Print advertising isn’t dead; its effectiveness still stands strong today, regardless of what the digital media world may be trying to tell us. The effects of print include increased reach, more brain stimulation, and more. Pamphlets are a great print advertising tool that puts your brand directly in your consumer’s hands — literally! The best […]

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Which is Better: RGB or CMYK?

rgb or cmyk

There are a lot of things that come to mind when you’re getting ready to print something. But there’s one very important thing you have to consider: how do you want your colors to look? There are two types of color theory: RGB (Red, Green, Blue) and CMYK (Cyan, Magenta, Yellow, and Black). Figuring out […]

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Impress Potential Clients with Your Sleek Business Cards

sleek business cards

Business cards have been around for centuries…literally. During the fifteenth century, the Chineses created calling cards, which gave people notice before a visit. In the seventeenth century, European merchants invented trading cards as mini advertisements. It’s true, advertising existed back then too! A couple of centuries later, business cards have evolved to statement pieces that […]

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Tips for Designing a Powerful Banner

Your marketing department has decided that having a printed banner to use at trade shows, in your community, and perhaps even in your business location will drive more traffic to your company. You should find an experienced and talented printer that can deliver the banner that you want by bringing your ideas to life. Before […]

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How to Choose the Right Sign Materials

Hampton Roads sign printer

Giving your company a visual presence in the marketplace is essential for driving more traffic to your business. You must carefully consider a few factors as you determine how and where you are going to use the sign and the materials you need to use for optimum durability. Here are guidelines so that you can get the […]

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