How to Choose the Right Sign Materials
Giving your company a visual presence in the marketplace is essential for driving more traffic to your business. You must carefully consider a few factors as you determine how and where you are going to use the sign and the materials you need to use for optimum durability. Here are guidelines so that you can get the most from your investment in a sign that will take your company to a new level of success.
Where will you use the sign?
The first fact that you should determine is where you will be using the sign. Will you use it indoors to direct customers to a special sale or promotional area? Or will your sign be displayed outside where the weather can impact its appearance and longevity? If your team is taking the signage to a trade show or using it at community events, you should give special consideration to the wear and tear the sign will undergo as it is transported from place to place. When you are ordering signage that is to be used outside, be sure to discuss with your printer the types of materials that can withstand blistering heat, rain, high winds, and blizzards. It’s very important to think about where you want to display the sign before you choose the materials that will be used in the construction of your signage.
Which materials are best?
After you’ve determined the place where your sign will be displayed, you can then decide on the materials. If your signage will be used indoors consider foamcore, corrugate, gator board, wood or plastic. These products will give you a professional appearance and good durability for trade shows, presentations, and any other events that your company will be hosting indoors. For outdoor signs you should consider vinyl, mesh, corrugated board, plastic, acrylic and aluminum. These materials will stand up to the test of the environment in which your signs are placed and will give you an excellent value for your money. Keep in mind that a professional printer can use their experience to give you the right advice about what type of materials will work best for your business.
What other points should you consider?
As you move toward choosing the right materials for your signs, you should also think about graphics that you want to incorporate and how different materials will receive the image. Do you prefer your sign to be flexible or would you rather have a rigid sign? These are additional guidelines that will help you to make the right decision about what type of material to request for your sign. At the core of your decision about materials for your signage are the cost, purpose, durability, and the location where you intend to use your sign. From inexpensive foam core to the strength of gator board to the versatility of vinyl, the choice that you make for your signage will impact its appearance and ability to withstand the test of time and usage.