How to Design an Effective Trade Show Display - Hackworth
trade show booth design

How to Design an Effective Trade Show Display

The effectiveness of your marketing tool is determined by how it is used and how it is designed. The advances in software and technology have allowed design and layout to be much easier. When it comes to exhibit booths or trade show displays, always remember the basics as it relates to your creative process.

5 basic elements should be included in your design:

  1. Visual
  2. Headline
  3. Description
  4. Company name and logo
  5. Website

Each basic element should be present in your exhibit as they serve different purposes. By following these guidelines, you will be able to design an effective trade show display.

1. Choose trade show graphics carefully.

Select images that are simple, bold, and clear. In most cases, too many images can overwhelm and confuse the audience especially when they are also difficult to understand. Although some of these graphics may look great, they can still be distracting. That will reduce the effectiveness of your message. Go with eye-catching, professional images that attract your target audience. Make sure the images are relevant to your brand, as well.

2. Create a simple yet striking headline.

Besides images or graphics, the first thing the audience should notice is the headline. Create a headline that will hook them. Keep it simple, clear, and short. You can go with the humorous route but when using this technique make sure the subject matter connects with your products and services. Don’t underestimate the power of the headline because it encapsulates the message of your company. It is also the element that will quickly inform visitors what your display is all about.

3. Keep your description short yet informational.

It can be very tempting sometimes to write a lengthy description on your display. You may want to make sure everything about your products or services is made known to your customers. However, you have to avoid this temptation! Too many words on your exhibit will only encourage visitors to keep moving on to the next booth. Remember to keep the description short yet informational. Make sure to write the most essential details about your company. Bullet points are a succinct way to list important pieces of information that keep your audience interested.

4. Make the company name prominent.

Always make it a point to have your company name prominently displayed on your exhibit. Most exhibitors take this for granted but displaying your company name correctly is an effective way to help customers remember you in the future. Place your company name in a highly visible portion of your display. Usually this will be near the top making it easier for people to find you. Make your brand memorable!

5. Feature your company website and other contact information.

A simple but important element of an effective trade show booth is the contact information. Visitors must know how to get in touch with you. Featuring your website, social media accounts and contact information will help your customers get to know your company even further. Because your trade show display cannot show customers everything they need to know, your website will help you do this. You may want to incorporate some interactive elements into your booth that encourage customers to visit your website.

If you have any questions or comments, submit your message below or you can contact us today! Here at Hackworth, we will assist you in any way we can to achieve that perfect design of your trade show display!

Share the Love...


In 1991, Hackworth opened its doors as a blue printer. More than 20 years later under the direction of Dorothy and Charlie Hackworth and their son Charles, the business is a full fledged technology and document solutions company.

Click Here to Leave a Comment Below

Leave a Comment: