Well, now what are we supposed to do?
One thing that is certain as we appear to be coming out of what hopefully is the toughest economic period of our lives: nothing is the way it was before. And that may not be a bad thing. We always seem to be able to make do with less or different resources during times of change. If your business is like ours, you have likely had to figure out how to make do with fewer resources. Maybe you have figured out ways to change your staffing levels or you have managed to extend the life of your infrastructure. It is in times like these we find higher levels of creativity and innovation. If what I have read from leading economists is true, we’ll likely continue to try and learn from the forced efficiencies the downturned forced us to create. But like most companies: once you’ve learned to get by with less, you get used to it. Shaking that off and getting ready for the future can be a tough prospect.
The challenge for people who are ready to thrive is what should you do next? Do you invest in your business hoping to be prepared for the upturn (especially when you’re unsure when or if it is coming)? Do you invest in the human capital you need to grow? Or do you try to find other efficiencies that allow you to take advantage of what you have left? Do you make long term plans for new industry standards?
The key for anyone at this point is to look for business partners who share your philosophies and are positioned to be ready whichever way the new reality heads.
Here at Hackworth, we have made several key investments. We have moved people into new roles and have dedicated resources to new business areas. We are adding new products that will help you streamline your workflow and allow more efficient collaboration both internally and with the other organizations with which you partner. Whether you need to outsource your document production, or if you’re looking for the ability to print or scan in-house, we can help. Looking for a new marketing approach? Our in-house color bureau gives you the expert oomph that you need. And our new partnership with MySmartPlans can revolutionize the way you share information in your design process.
Whichever way you go, we would love to continue the conversation with you.