August 14


Why Trade Show Displays Are Important

By Hackworth

August 14, 2018

A trade show is a great platform for businesses to promote themselves and attract potential customers to grow sales. This is why in the business world, trade shows are one of the most effective marketing activities. Participating in events like this will help you showcase your company’s latest offers, and help you find a potential industry partner. While exhibiting at a trade show is imperative, having a well-designed trade show display is just as important. If your booth’s display is poorly thought out and designed, taking part could be a waste of time.

Business owners understand that a good trade show exhibit cannot be underestimated. A booth is more than a place for customers to stand and be greeted. It is an interactive place for customers to get to know what your business is all about. How your display is utilized plays a very significant role in making your exhibit successful. Here are the reasons trade show displays are important in your businesses:

Trade Show Displays define your brand.

First impressions are important. Just by looking at the professionalism of your company’s exhibit, a visitor can get a good impression of your brand. Your trade show display should communicate to the customer who you are, what you do and how you do it. Putting yourself in the shoes of an attendee, you see that a trade show booth provides a basic idea of what makes a business unique and why engage with them further. With the right design for your trade show exhibits, they can play an essential role in building the name of your company.

Trade Show Displays communicate important information about your company’s products and services.

An effective trade show display will connect with visitors and communicate the products and services a business offers. It can demonstrate product features and how they are used. In addition, a good trade show display will show what makes the company different from the others. When deciding on the designs and content, ensure that these elements align with the company’s objectives.

Trade Show Displays are interactive.

The interactivity of the exhibit can add to the excitement and interest of potential customers. Exhibitors are able to use a mix of online and offline elements including social media interactivity, smartphone apps, geo-location services and many more that engage the interest of attendees. However, the elements you use will depend on the industry you represent. You have to know whether games, group demonstrations, webcasting, or large-scale videos is the right component for your company and booth.

Trade Show Displays send your company’s message to a number of people.

With the face-to-face interactions you’re going to conduct, your customers your goal will be to make the experience memorable. Booths allow companies to present their brand message not only to a large group of people but also in a one on one fashion. It is a great opportunity for a company to personalize their brand to many people at one time. Take advantage of the chance to exhibit your company and see the rewards of networking on your terms.

For questions or comments, you can submit your message below or you can contact us today! Talk to one of our graphic designers if you need help regarding the layout and design.


About the author

In 1991, Hackworth opened its doors as a blue printer in Chesapeake, VA. Under the direction of Dorothy and Charlie Hackworth and their son Charles, the business is now a full-fledged graphics, printing and technology company serving the Mid-Atlantic.

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  1. It's great that you described trade shows and their key features to attract people to your booth. My aunt is participating in a trade show in a couple of months, and she's designing her display and exhibit this week. She'll be grateful to know that a trade show display must be interactive to engage with the attendees.

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