5 Decal Design Tips to Successfully Market Your Business
Humans are visual creatures. There’s no better way to grab attention than with eye-catching visuals and impressive graphic design.
The punch is in the logo. It needs to be memorable; to give a feel for what the company stands for.
It might seem like a lot of pressure to get it right the first time around, but even some of the biggest brands have tweaked their logos to achieve the iconic status they have now.
Decals are a great way to display a logo, and decal design is also of huge importance. It’s a fun way of advertising your business to potential clients.
Read on for decal design tips to successfully promote your business!
1. The Inception of a Decal Design: Color and Outline
Choose your design. Whether you’re designing it yourself or hiring a graphic designer, you’re going to play a part in the creation of your design.
Making inspiration and mood boards of other companies’ designs can be helpful to get an idea for the look and feel you’re going for. Bright, bold colors and higher contrast images typically go down the best as they grab attention most effectively.
2. Test Things Out
If you’re unsure about your color scheme, don’t be afraid to print out sample sheets to compare which decal designs and color combinations work best.
Dimensions are also very important, and of course, vary depending on the product on which you’re going to affix your finished decal design. Pay close attention to whether your design will literally fit its purpose.
3. Simplify Your Design
Big, busy decal designs with too much going on can be a bit of an eyesore, so try to keep your design as simple as possible. Avoid small print or lots of words and sentences.
The best bumper stickers and decals are catchy and to the point. People usually notice decals or stickers very briefly before moving on, so make yours memorable whilst not being too crazy. Wit and humor go a long way.
4. Keep Your Intended Audience in Mind
Decals and stickers as marketing tools are great, but you want to make sure your clients are going to take to them.
If you’re creating a decal design for laptop stickers or bumper stickers, you want to make them worthy of being stuck to someone’s possessions.
If it’s too corporate or boring, no one will want to stick your decal to their bumper, laptop, or tablet cover.
Get feedback from your audience. Engage them in the creative process to get an idea of how they perceive the brand. Do they connect with it?
If your audience likes your design and wants to display it, that’s free advertising for your brand.
5. Explore Shapes and Keep Stickiness in Mind
Beyond the design and color, you want to consider the shape of your decal. Rectangles are often the go-to, but don’t be afraid to experiment with more zany shapes.
You may have to pay a little extra to get a more quirky shape cut out, but ultimately it could be worth it if it makes your decal design more memorable.
Don’t be a square, or rectangle – embrace the beauty in bizarre and uncommon shapes. Triangles, hexagons, squiggly bubbles – test and experiment.
Think outside of the conventional box shape and find the frame that best suits your design. Also, depending on the purpose of your decal, adjust stickiness levels accordingly.
For example, nothing too strong that could potentially damage the surface it’s being stuck to. Make sure it sticks well, but not too permanently.
Now go ahead and start designing!
If you have any more questions about professional design, printing, and where to start with your company’s decal, contact us so we can help.